RIL to create hybrid online-to-offline retail platform: Ambani

Mumbai : Reliance Industries (RIL) Chairman and Managing Director Mukesh D. Ambani on Thursday said the company saw its biggest growth opportunity “in creating a hybrid, online-to-offline new commerce platform”.

Ambani, who was addressing the shareholders at the company’s 41st Annual General Meeting (AGM) here said the new platform will be created through integration of its offline retail arm and online technology platform.

“As Reliance transitions to become a technology platform company, we see our biggest growth opportunity in creating a hybrid, online-to-offline new commerce platform,” Ambani said at the AGM.

“We shall create this by integrating and synergising the power of Reliance Retail’s physical marketplace with the fabulous strengths of Jio’s digital infrastructure and services.”

According to Ambani, the platform will bring together the 35 crore customer base of Reliance Retail stores, 21.5 crore Jio connectivity users and a targeted 5 crore Jio “GIGA-HOMES”; and the “3 crore small merchants and shop-keepers all over India who provide the last-mile physical market connectivity”.

“Hence, we will integrate the physical and digital marketplaces in a uniquely collaborative Bharat-India Jodo enterprise,” Ambani said.

“We see merchants and small shop owners as critical customer interaction and fulfilment points, who will share a mutually beneficial win-win relationship with us.”

He elaborated that through the deployment of “merchant point of sale” for small shop owners, the company will enable them to do “everything that large enterprises and large ecommerce players are able to do”.

“They will be able to manage inventory, keep digital records and file returns, improve working capital management, retain and upgrade customers, access new customers, run promotion and loyalty programs, link to our highly efficient supply chain, and much more,” he said.

On the experiential side of the new platform, Ambani said: “Our new commerce platform will redefine retail in India by enabling all customers — rich or poor, whether at home or on mobile — to transition from simple shopping to personalised immersive shopping experience.”

“This will be made possible by augmented reality, holographic technology and VR (virtual reality) devices.”

Besides, Ambani said the company’s digital tools will predict and anticipate the needs of shoppers.

“JioGigaFiber will bring the entire marketplace to large screens powered by high speed broadband at home. We will also leverage Reliance Retail’s deep insights into Indian customers, large local presence, and best-in-class supply chain,” he said.

“We will invest in the best data analytics engines using artificial intelligence to bring a powerful offering to all consumers, merchants and small businesses.”

He added the company will also facilitate availability of financing to small shopkeepers and merchants to improve their capital efficiency, “so that they can become competitive and grow their businesses”.

Updated on : July 5, 2018 at 13:38 IST  |  Published on July 5, 2018 at 12:22 IST

IANS